Elisheva
Elisheva
Elisheva
Elisheva
Fogel
Fogel
Fogel
Fogel
Product Designer
Product Designer
Turning complex data into intuitive, intelligent products
Turning complex data into intuitive, intelligent products
Featured
Featured
Work
Work
Selected projects showcasing my focus on complex systems, where design turns data, structure, and business goals into clarity and impact.
Fleet management platform for public transit systems
End-to-end design of a fleet platform that turned complex logistics into clear, real-time decisions.
2025
2025
Fleet management platform for public transit systems
End-to-end design of a fleet platform that turned complex logistics into clear, real-time decisions.
2025
2025
Scaling a SaaS giant, one screen at a Time
End-to-end design of a fleet platform that turned complex logistics into clear, real-time decisions.
2025
2025
Fleet management platform for public transit systems
End-to-end design of a fleet platform that turned complex logistics into clear, real-time decisions.
2025
2025
Redesigning a large-scale SaaS analytics system for global clients
Led the redesign of a complex system, shaping a clean, consistent UI used by over 100 global clients.
2024
2024
Redesigning a large-scale SaaS analytics system for global clients
Led the redesign of a complex system, shaping a clean, consistent UI used by over 100 global clients.
2024
2024
Redesigning a large-scale SaaS analytics system for global clients
Led the redesign of a complex system, shaping a clean, consistent UI used by over 100 global clients.
2024
2024
Redesigning a large-scale SaaS analytics system for global clients
Led the redesign of a complex system, shaping a clean, consistent UI used by over 100 global clients.
2024
2024
Leading end-to-end product design for a new gamified rewards platform
Crafted mobile-first UX and playful flows that turned complex reward rules into a smooth experience.
2025
2025
Leading end-to-end product design for a new gamified rewards platform
Crafted mobile-first UX and playful flows that turned complex reward rules into a smooth experience.
2025
2025
Leading end-to-end product design for a new gamified rewards platform
Crafted mobile-first UX and playful flows that turned complex reward rules into a smooth experience.
2025
2025
Leading end-to-end product design for a new gamified rewards platform
Crafted mobile-first UX and playful flows that turned complex reward rules into a smooth experience.
2025
2025
Designing a B2C mobility app for a transit tech company
Designed ISR first B2C app, turning backend strengths into a rider-first experience with business impact.
2024
2024
Designing a B2C mobility app for a transit tech company
Designed ISR first B2C app, turning backend strengths into a rider-first experience with business impact.
2024
2024
Designing a B2C mobility app for a transit tech company
Designed ISR first B2C app, turning backend strengths into a rider-first experience with business impact.
2024
2024
Designing a B2C mobility app for a transit tech company
Designed ISR first B2C app, turning backend strengths into a rider-first experience with business impact.
2024
2024
A bit
A bit
About me
About me
Hi, I’m Elisheva Fogel
Hi, I’m Elisheva Fogel
Hi, I’m Elisheva Fogel
Product design just makes sense for me — it brings together everything that naturally drives me: curiosity, asking questions, and finding ways to move things forward.
Product design just makes sense for me — it brings together everything that naturally drives me: curiosity, asking questions, and finding ways to move things forward.
Product design just makes sense for me — it brings together everything that naturally drives me: curiosity, asking questions, and finding ways to move things forward.
Over the past few years, I’ve worked as a UX/UI designer across a wide range of industries, from transportation and SaaS platforms to startups building new digital products. This variety shaped me into a versatile designer who can see both structure and detail, connect design with strategy, and collaborate closely with developers, PMs, and stakeholders.
I bring structure, empathy, and curiosity to everything I do, always looking for better ways to align user needs, business goals, and smart design.
Over the past few years, I’ve worked as a UX/UI designer across a wide range of industries, from transportation and SaaS platforms to startups building new digital products. This variety shaped me into a versatile designer who can see both structure and detail, connect design with strategy, and collaborate closely with developers, PMs, and stakeholders.
I bring structure, empathy, and curiosity to everything I do, always looking for better ways to align user needs, business goals, and smart design.
EXPERIENCE
EXPERIENCE
EXPERIENCE
Over the past few years, I’ve collaborated with startups and established companies on building and refining complex, data-driven products — from transportation systems and SaaS dashboards to no-code platforms and consumer apps.
Over the past few years, I’ve collaborated with startups and established companies on building and refining complex, data-driven products — from transportation systems and SaaS dashboards to no-code platforms and consumer apps.
My work spans from early research and UX strategy to hands-on UI execution and developer collaboration, focusing on turning ambitious ideas into usable, scalable digital products.
My work spans from early research and UX strategy to hands-on UI execution and developer collaboration, focusing on turning ambitious ideas into usable, scalable digital products.
System
ISR Tech
Public transportation systems & fleet management
Led UX/UI design for over 12 transportation systems, including public, fleet, and internal platforms.
Developed structured design processes, built dashboards for fleet analytics, and created interfaces for dispatch, ticketing, and real-time monitoring, improving operational efficiency and product consistency company-wide.
Flowmo
No-code website builder platform
Designed and tested a complex, no-code system that enables users to build and launch websites directly to WordPress.
Partnered closely with developers and product leads to validate usability, plan new features, and refine patterns through design-led iteration, helping evolve the product from MVP to a polished, scalable platform.
Viaccess Orca
Enterprise SaaS platform for TV & content security
Redesigned a large-scale SaaS system used globally by TV operators.
Delivered a cohesive design system and cleaner data hierarchy that improved usability and clarity across complex workflows.
PGL
GIS-based transportation planning platform
GIS-based transportation planning platform
Worked on a data-intensive mapping platform for municipalities and transit authorities. Simplified information layers, improved usability for non-technical users, and helped mature the product for commercial scalability.
Cipia
AI-based driver monitoring & fleet analytics
AI-based driver monitoring & fleet analytics
Designed an analytics dashboard for clients managing vehicle fleets, transforming sensor data into actionable insights on driver behavior, fatigue, and vehicle health.
Collaborated closely with engineers to align UI with real-time automotive data and regulatory requirement.
Track160
Sports analytics & performance insights
Sports analytics & performance insights
Created interfaces for analyzing player and team performance metrics, helping coaches make data-driven decisions in real time.
System
ISR Tech
Public transportation systems & fleet management
Led UX/UI design for over 12 transportation systems, including public, fleet, and internal platforms.
Developed structured design processes, built dashboards for fleet analytics, and created interfaces for dispatch, ticketing, and real-time monitoring, improving operational efficiency and product consistency company-wide.
Flowmo
No-code website builder platform
Designed and tested a complex, no-code system that enables users to build and launch websites directly to WordPress.
Partnered closely with developers and product leads to validate usability, plan new features, and refine patterns through design-led iteration, helping evolve the product from MVP to a polished, scalable platform.
Viaccess Orca
Enterprise SaaS platform for TV & content security
Redesigned a large-scale SaaS system used globally by TV operators.
Delivered a cohesive design system and cleaner data hierarchy that improved usability and clarity across complex workflows.
PGL
GIS-based transportation planning platform
Worked on a data-intensive mapping platform for municipalities and transit authorities. Simplified information layers, improved usability for non-technical users, and helped mature the product for commercial scalability.
Cipia
AI-based driver monitoring & fleet analytics
Designed an analytics dashboard for clients managing vehicle fleets, transforming sensor data into actionable insights on driver behavior, fatigue, and vehicle health.
Collaborated closely with engineers to align UI with real-time automotive data and regulatory requirement.
Track160
Sports analytics & performance insights
Created interfaces for analyzing player and team performance metrics, helping coaches make data-driven decisions in real time.
App
ISR Tech
Mobility apps suite
Designed mobile apps for route navigation, EV charging, ridesharing, and taxi management.
Each app focused on simplifying travel decisions through clear UX flows and visual consistency across the product suite.
Torox
Rewards & gaming startup
Led full-cycle product design for a gamified rewards platform, from brand and UX strategy to UI and developer handoff.
Balanced playful aesthetics with structured logic for scalability.
Heron
Smart home control app
Redesigned the app for a B2C pivot, streamlining navigation and creating a unified design system for new product features.
App
ISR Tech
Mobility apps suite
Designed mobile apps for route navigation, EV charging, ridesharing, and taxi management.
Each app focused on simplifying travel decisions through clear UX flows and visual consistency across the product suite.
Torox
Rewards & gaming startup
Led full-cycle product design for a gamified rewards platform, from brand and UX strategy to UI and developer handoff.
Balanced playful aesthetics with structured logic for scalability.
Heron
Smart home control app
Redesigned the app for a B2C pivot, streamlining navigation and creating a unified design system for new product features.
PLATFORM
Real Estate Center
Real estate content & data platform
Real estate content & data platform
Redesigned the company’s B2B2C web platform for agents and clients, improving information hierarchy and engagement.
Added structured content management and data visualization tools for internal teams.
Sports Events 365
Global ticketing platform
Global ticketing platform
Redesigned a multilingual ticketing system with advanced search and filtering, improving conversion and user satisfaction.
WIZO
Social commerce & operations platform
Social commerce & operations platform
Built Israel’s largest second-hand eCommerce site for Wizo’s
non-profit arm.
Led UX, design, and process definition for an end-to-end digital operation, managing inventory, donations, and sales flows.
PLATFORM
Real Estate Center
Real estate content & data platform
Redesigned the company’s B2B2C web platform for agents and clients, improving information hierarchy and engagement.
Added structured content management and data visualization tools for internal teams.
Sports Events 365
Global ticketing platform
Redesigned a multilingual ticketing system with advanced search and filtering, improving conversion and user satisfaction.
WIZO
Social commerce & operations platform
Built Israel’s largest second-hand eCommerce site for Wizo’s
non-profit arm.
Led UX, design, and process definition for an end-to-end digital operation, managing inventory, donations, and sales flows.
Words from
People I've Worked With
Adi Yagil
Co Founder & CEO at Peko
Direct Manager
"Elisheva combines creative excellence with sharp execution. She brings great attention to detail, works fluidly with feedback, and consistently lifts the work and the team around her. A true asset to any project or client."
"I've worked with Elisheva across complex products for over four years, she consistently brings clarity, drive, and real product impact. I later invited her to teach in my department, where she now shares that same passion with our students".
yeal geffen
CPO at Torox
Client & Project Collaborator
"Worked with Elisheva on a product we're developing and got great results. She understood the product and it's requirements well, and created a beautiful and consistent design for the entire platform. The collaboration itself was a lot of fun as Elisheva is kind and professional."
Maayan Levy
Customer Engagement Manager At Storyly
Colleague
"Elisheva brings a rare mix of warmth, sharp thinking, and a deeply professional approach to design. Her attention to detail, creative vision, and practical mindset make her an invaluable collaborator, and a friend I’m grateful to have beyond work."
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
I’m looking for my next challenge
— a thoughtful team, a meaningful product, and a place to grow.
If that sounds like what you're building, I'd love to connect.
I’m looking for my next challenge — a thoughtful team, a meaningful product, and a place to grow.
If that sounds like what you're building, I'd love to connect.
©2025 EW
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©2025 EW
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