ORCA

ORCA

Viaccess-Orca provides data-driven solutions to global TV operators. I joined a cross-functional team to redesign their internal management system — transforming it into a scalable, intuitive platform that supports company growth and presents well to new clients.

Client

Viaccess Orca

Year

2024

Category

SaaS

Challange

Challange

The VO system had grown messy over time — with layered features, inconsistent design, and unclear navigation. As the company scaled, they needed a cleaner, more structured platform to support new clients and highlight the system’s full value.

The VO system had grown messy over time — with layered features, inconsistent design, and unclear navigation. As the company scaled, they needed a cleaner, more structured platform to support new clients and highlight the system’s full value.

Challange

The VO system had grown messy over time — with layered features, inconsistent design, and unclear navigation. As the company scaled, they needed a cleaner, more structured platform to support new clients and highlight the system’s full value.

Soution

Soution

We introduced a new UI language, dashboard, and flexible design system to simplify the experience and support growth. The redesign was done in phases — starting with layouts and navigation, then refining over 100+ screens with clarity and consistency.

We introduced a new UI language, dashboard, and flexible design system to simplify the experience and support growth. The redesign was done in phases — starting with layouts and navigation, then refining over 100+ screens with clarity and consistency.

Soution

We introduced a new UI language, dashboard, and flexible design system to simplify the experience and support growth. The redesign was done in phases — starting with layouts and navigation, then refining over 100+ screens with clarity and consistency.

Outcome

Outcome

Now used by 100+ clients worldwide, the redesigned platform powers advanced video services for millions. Improved usability and faster onboarding helped VO expand global partnerships and position itself as a design-forward leader.

Now used by 100+ clients worldwide, the redesigned platform powers advanced video services for millions. Improved usability and faster onboarding helped VO expand global partnerships and position itself as a design-forward leader.

Outcome

Now used by 100+ clients worldwide, the redesigned platform powers advanced video services for millions. Improved usability and faster onboarding helped VO expand global partnerships and position itself as a design-forward leader.

Design Story

Design Story

Understanding the System

Understanding the System

The research was conducted internally by the company — user interviews, data analysis, and behavioral insights. Once those findings landed with the product team, we moved into problem-solving together: mapping where the system broke down, watching real users navigate their daily work, and building a shared understanding of where the product was fighting against the people using it. That ground-level clarity shaped everything that followed.

The research was conducted internally by the company — user interviews, data analysis, and behavioral insights. Once those findings landed with the product team, we moved into problem-solving together: mapping where the system broke down, watching real users navigate their daily work, and building a shared understanding of where the product was fighting against the people using it. That ground-level clarity shaped everything that followed.

Understanding the System

The research was conducted internally by the company — user interviews, data analysis, and behavioral insights. Once those findings landed with the product team, we moved into problem-solving together: mapping where the system broke down, watching real users navigate their daily work, and building a shared understanding of where the product was fighting against the people using it. That ground-level clarity shaped everything that followed.

Spotting the Gaps

Spotting the Gaps

The problem wasn’t the content — it was the lack of structure. Each screen was packed with information, but without visual hierarchy or consistency, users couldn’t tell what mattered.

Navigation was unclear, with icons and labels disconnected. Key actions were buried, and layouts felt random. I focused on identifying exactly where clarity and order needed to be rebuilt from the ground up.

The problem wasn’t the content — it was the lack of structure. Each screen was packed with information, but without visual hierarchy or consistency, users couldn’t tell what mattered.

Navigation was unclear, with icons and labels disconnected. Key actions were buried, and layouts felt random. I focused on identifying exactly where clarity and order needed to be rebuilt from the ground up.

Spotting the Gaps

The problem wasn’t the content — it was the lack of structure. Each screen was packed with information, but without visual hierarchy or consistency, users couldn’t tell what mattered.

Navigation was unclear, with icons and labels disconnected. Key actions were buried, and layouts felt random. I focused on identifying exactly where clarity and order needed to be rebuilt from the ground up.

Strategic Redesign

Strategic Redesign

Because the system was live and in use by hundreds of people, we had to redesign it without disrupting workflows. Our goal was to reduce the learning curve for new client teams, while making the system easier to maintain and scale.

We started with the basics then came navigation and full-page structure. A major milestone was the new top-level dashboard — giving users a clear overview and a stronger sense of control. Each decision was made to bring clarity, reduce friction, and help the system scale smoothly as VO partnered with more global clients.

Because the system was live and in use by hundreds of people, we had to redesign it without disrupting workflows. Our goal was to reduce the learning curve for new client teams, while making the system easier to maintain and scale.

We started with the basics then came navigation and full-page structure. A major milestone was the new top-level dashboard — giving users a clear overview and a stronger sense of control. Each decision was made to bring clarity, reduce friction, and help the system scale smoothly as VO partnered with more global clients.

Strategic Redesign

Because the system was live and in use by hundreds of people, we had to redesign it without disrupting workflows. Our goal was to reduce the learning curve for new client teams, while making the system easier to maintain and scale.

We started with the basics then came navigation and full-page structure. A major milestone was the new top-level dashboard — giving users a clear overview and a stronger sense of control. Each decision was made to bring clarity, reduce friction, and help the system scale smoothly as VO partnered with more global clients.

What have i learned

What have i learned

  • Structured process means stronger outcomes. Breaking the work into focused phases allowed us to manage complexity and make smart decisions along the way.


  • Curiosity is key. Asking questions helped me uncover blind spots, connect user needs with business goals, and design smarter, faster, and with more confidence.

  • Structured process means stronger outcomes. Breaking the work into focused phases allowed us to manage complexity and make smart decisions along the way.


  • Curiosity is key. Asking questions helped me uncover blind spots, connect user needs with business goals, and design smarter, faster, and with more confidence.

What have i learned

  • Structured process means stronger outcomes. Breaking the work into focused phases allowed us to manage complexity and make smart decisions along the way.


  • Curiosity is key. Asking questions helped me uncover blind spots, connect user needs with business goals, and design smarter, faster, and with more confidence.

  • More Works More Works

  • More Works More Works

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elisheva F.

elisheva F.

elisheva F.

elisheva F.

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